Join the Excitement – Become a Road America
Vendor!
Over 800,000 potential customers visit Road America, America’s
National Park of Speed, each year. According to recent
economic impact studies, motorsport fans are the most
brand-loyal when compared to fans of any other sport. Every event
attendee is a potential customer! Additionally, Road
America’s loyal and active attendees are 2.5 times more
likely to be in higher-earning groups within the top percentages
for purchasing power.
Midway Vending
Located in the Competition Paddock, Midway Vending, offers great
exposure and fan access for all types of displays within
close proximity to the main paddock.
Pricing for Midway Vending includes a minimum of two
(2) weekend passes and one (1) vehicle pass per 10′
section. Establish a regular presence at Road America and receive
a discount for vending at multiple events in addition to
receiving corporate discounts for additional passes.
Tents, tables, chairs, electricity, and fencing are available at
an additional charge (some exceptions apply). Orders must be
placed no later than 2 weeks prior to the event.
No space sharing is allowed.
4-Mile Vendor Pad
2024 Vendor pricing
Vendor Inquiries
