Road America Sponsorship allows your company to distinguish
itself and enhance its brand in high impact, experiential ways
that have a more profound, lasting impact on potential customers
than other forms of traditional advertising. According to recent
economic impact studies, motorsport fans are the most
brand-loyal when compared to fans of any other sport. Every event
attendee is a potential customer, since Road America offers more
opportunities to reach these attendees than any other
facility in Wisconsin. Road America’s loyal and active attendees
are 2.5 times more likely to be in higher-earning groups
within the top percentages for purchasing power.
Road America welcomes over 800,000 attendees each year and
nationally-known racing competitors who enjoy camping and RV-ing
for several days on our 640-acre, park-like grounds in Elkhart
Lake, Wisconsin. Out-of-town and regional guests frequently take
advantage of beautiful Elkhart Lake, Wisconsin and the
surrounding area. Road America, America’s National Park of
Speed, is a pillar of our community and a strong supporter of
other local attractions like premium golf courses, fine dining,
scenic driving routes and so much more. Leveraging Road America
motorsports sponsorship as a marketing tool is remarkably
cost-effective, offering high brand exposure and extensive
audience reach through broadcast, print, and digital marketing.
Sponsor Opportunities
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Raceway Signage (static and digital) to create
awareness and drive brand recognition
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Event Tickets to support
promotional efforts
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Premium Hospitality
to reward key stakeholders
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Showcase Products to engage with potential
customers during events – a maximum-impact marketing activation
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Promotional Activities during corporate
retreats and other events to expand reach beyond racing events
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Magnify Brand Exposure using advertising and
product identity opportunities in international and national
live telecast, radio, print, and digital marketing
Event Entitlements
Road America Event Entitlement Sponsorships tie your
company’s name to exciting, world-renowned racing events. In
addition to on-site exposure, race weekend title sponsorship
takes the forefront in printed materials, pre- and post-event
publicity, advertising, and television broadcasts.
Category Sponsorships
Road America has fantastic category sponsors and with plenty of
room for more! Current category sponsorship partners include
well-known consumer brands covering automotive and motorcycle
manufacturers, convenience stores and gas stations, clothing
brands, food and beverage companies and many more.
Landmark Entitlements
Many of Road America’s landmark features carry the names of major
corporate sponsors. They have truly become “fixtures” in the
minds of on-site spectators, television audiences and the
racing community.
Based on your marketing goals, Road America can provide tailored
sponsorship packages covering Event Entitlement Sponsorship for a
specific race, Category Sponsorship for a specific product,
Landmark Sponsorship for one of our treasured and recognized
locations on the property, or a dedicated brand presence at the
raceway. Road America can work with you to customize a package
that will meet your national, regional and local marketing
objectives effectively and successfully.
For personal assistance, please contact:
marketing@roadamerica.com
800.365.7223 Ext. 2005
